Marketing Information

Buckingham was a Senior Researcher at The Gallup Organization who set out to break through the preconceptions about achievement and get to the core of what drives success. The result of his ...

Barletta helps organizations get smart about women. She is the author of the groundbreaking book, Marketing to Women, now available in 15 languages, and co-authored Trends with Tom Peters, w...

Christensen is the Robert and Jane Cizik Professor of Business Administration at the Harvard Business School, with a joint appointment in the Technology & Operations Management and General M...

Currently, Cohen is founder and president of The Institute of Leader Arts. He is also a retired major general from the U.S. Air Force Reserve. After graduating from West Point, Cohen flew 17...

Obviously, all human effort produces results, including no change of the status quo. What Neilson and Pasternack are talking about are efforts which sustain what is both effective and effici...

The business of marketing -- meeting needs profitably -- means recognizing and responding to customer priorities while controlling your own expenses. More so than ever, it is about giving pe...

Collins is the co-author of Built to Last (with Jerry Porras) and Good to Great: Why Some Companies Make the Leap…And Others Don’t. His work has been featured in Fortune, The Economist, Fast...

The sources for the material that follows include Jeffrey A. Krames’ Jack Welch and The 4 E's of Leadership: How to Put GE’s Leadership Formula to Work in Your Organization and The Welch Way...