Marketing Information

You’ve completed the first two steps of the Buyer-Driven Selling process; building self belief and trust. You have self belief, you have belief in your product and you’ve developed a trust-...

Achieving Riches in Niches means occupying a dual role: acting first as a skilled professional, you must also be a powerful, effective sales force. Not only do you perform the services your...

1. Prepare for introductory calling the way you would for any major presentation. Know what you want to say, how you want to say it and how you want to represent yourself, your company, your...

1. Not understanding the goal of the call
When you hang up the phone, where do you want to be? What action do you want your prospect to take? What commitment do you want your prospect t...

Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising stra...

Most business leaders don't know how to structure their sales organizations or even themselves for maximum productivity. They don't know how to change, adapt and re-organize for new stages o...

It’s been one of those days; Ben has made several calls today with mixed results. One has really got him pondering what he is doing wrong. A customer decided to go with a competitor whose sa...

“A copywriter is a salesperson sitting in front of a typewriter.” Well said, even if no one of us is using a typewriter these days. The principal, however, remains the same. No matter wha...

Why do people come to your site, stay on your page and then leave without buying your product?? This is the same question that was bothering me for almost 6 months! I was selling an ebook ...

Many business owners who struggle in their business tell me that they struggle because they get very inconsistent sales. They can get a new client once in a while, they sell an e-book or two...

1. When you make your first sale, follow-up with the customer. You could follow-up with a "thank you" email and include an advertisement for other products you sell. You could follow-u...

Effective sales letter writing skills are imperative for the web business owner or entrepreneur. Fortunes are made and lost online on the strength of sales letter writing. No matter how gr...

Finding your "Niche" By Wayne Van Dyck When you are considering starting an online company, first you want to make sure you find the right product. What is it that you want to sell? ...

This kind of attitude is not unique to high-tech firms, but it was definitely a dominant theme one day last week when I was a guest at a discussion group for technology companies selling int...

When writing a sales letter there are certain rules you should follow. Your main goal when writing a sales letter is to catch your readers interest. Before you begin to write your sales ...

For quite some time now White Papers have been sort of the in-thing in the world of industrial and technical marketing - and for good reason. Thousands of businesses use them around the worl...

Search engines don't buy products and services. People do. To sell your products and services online, you need targeted traffic. Search engines will send you targeted traffic, and a lot o...

I was counseling with a client on building trust through his mailing. I suggested it's ten times more powerful to have his clients state his company's great assets rather than claiming it hi...

Cross selling can be used as an effective tool of getting additional revenue from clients, offering them similar or complementary products. Studies show it costs four times more to gain a ne...

Sales scripts are a double edged sword. On one hand, they can help you present your selling points and sales rebuttals in an organized, strategic way. Used incorrectly, however, they can und...