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/ Articles / Branding your Business 39 entries found - Page 1 of 2 - Next page Toolbox for Brand Assessment and Repositioning
In order to weather the current economic storm, companies must take a step back and assess their core business and brand for continued relevancy. As reported on July 28, 2008 by
How to tell it’s time to update your brand identity A new season signals certain styles are in and others are out so we change our appearance. Many songbirds molt and change color with the seasons. Mickey Mouse – that icon from our childhoo... Author:Winnie Anderson WILL YOUR BRAND TAKE ROOT THIS SPRING? --PART 1 Just as it takes a combination of all the right elements to make a beautiful garden grow, it takes more than a great logo, or a great ad to grow a successful business. How do the best busine... Author:Guy Richards CAN A WEBSITE HELP GROW YOUR BRAND? -- PART 1 Now that you’re familiar with the differences between marketing and advertising, and you have some understanding of the basic factors we apply when putting together an advertisement or an ad... Author:Guy Richards CAN A WEBSITE HELP GROW YOUR BRAND? -- PART 2 In our last issue, we gave you a persuasive argument why you need a website to grow your brand. Today we’ll share some key things to consider before designing a site.
The very first step ... Author:Guy Richards The 3 Ways Research Gives You More Bang For The Buck Market research is obtained by systematically collecting and analyzing data about your target market, competition, industry, geographic area, or other key information segments that could hav... Author:Guy Richards Do you deliver on your brand promise? Recruit the right staff and coach them to deliver
For the past few years, the media has been sharing businesses’ complaints about the lack of qualified workers. Recruiters and business le... Author:Guy Richards 5 Steps to take your brand values down off the walls and put the... TV commercials are annoying enough, but the ones that get on my nerves the most are the ones with the smiling, happy employees. That’s because I never see those smiling, happy employees when... Author:Guy Richards What does your brand stand for? There’s a lot of talk about having brand values. What are they and why they are important.
There are many benefits to having a strong brand; but where does that brand come from and how is... Author:Guy Richards Clark Kent & Super Branding It seems as if lately we've seen a huge resurgence in the popularity of the comic book superhero. It could be attributed to many things, I suppose -- not the least of which being that we co... Author:Traci Hayner Vanover Building Your Brand In today's world of global commerce, branding is not only recommended, it is essential. In the vast array of websites, consumers lose interest quickly. Those few, crucial moments in which th... Author:Traci Hayner Vanover Brand Building 101: Does your business card build your brand? Are you losing credibility and damaging the brand of your business through lack of attention to one of your critical marketing tools in your business, your business card? Discover how your ... Author:Krishna De Importance of Branding: What's in a Name? Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies ... Author:William King Brand Construction or Brand Destruction? How you use or lose your customer value perception opportunities tell much about your style of leadership. Every point-of-contact you or your employees have with your customers is an opportu... Author:Ed Rigsbee Internet Branding: Signpost or Business Platform? What is the value of Internet branding for a brick-n-mortar business that already has a direct relationship with their customers? What about those companies that exclusively conduct business... Author:Bill Nissim Use Your Business Entities to Brand Yourself! How do you establish an effective brand? Branding--creating a distinctive corporate identity for your business--is critical to your success as an entrepreneur. You can, and must, use the pro... Author:Germaine A. Hoston Do-it-Yourself Online Logo Creation Anyone who owns a business or who is starting a new business can attest to the value of owning a powerful and effective logo. Logos communicate who you are and allow you to connect with you... Author:Jeremy Wycherly The Importance of a Well-Designed Logo You have one chance to make a first impression. Potential customers will form an opinion of a business within seconds. A company’s logo is therefore extremely influential, as it is almost al... Author:Liz Jackson What Does Your Logo Say About You? In the marketing world, a lot of attention is given to the concept of “image”, both on an individual product level and for a corporation as a whole. Researchers know the perception of a prod... Author:Noelle Bates Own a Color In creating your logo and brand identity, never overlook the importance of choosing the right color. When a customer looks at a logo, his/her mind goes through a sequence of visual perceptio... Author:Jonathan Munk | ||||||||||
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