Marketing Information

Have you ever wondered, how come the other guy got the business? Great Biz Relationships are the answer.

You know that, your product is as good, your service is as good and your p...

The information marketing industry is fueled by the ever-increasing pressure and limitation of time. Consumers want information, methods and strategies provided in a quick and convenient fo...

Have your phones stopped ringing yet? The economy is lagging and dragging. We've felt the effects in the United States. Now we're seeing global implications.

So, how do you tackl...

Why would a woman making a six-figure salary in Silicon Valley choose to leave her high profile position with Cisco to create a product that used no 21st Century technology?

Beca...

A home based business is a small business
Now getting small business ideas isn't all that difficult.
You will need to develop your small business idea into three steps. The fir...

The field of information marketing has opened doors to limitless opportunities for lucrative online, home-based businesses. Yet, according to the Small Business Association more than half o...

When a business is looking for a long-term, fixed rate loan for major asset purchases, a good financing vehicle for that is the SBA 504 loan program. Proceeds from these loans must be used t...

“Almost all of our relationships begin and most of them continue as forms of mutual exploitation, a mental or physical barter, to be terminated when one or both parties run out of goods.” -...

Successful alliances take plenty of work, and a process. To improve your organization’s performance, production and profitability you must do more than just fix a problem. You must burrow...

In the August 2005 issue of Industry Week, there was an article titled, Collaborating To Grow. Mentioned in the article, was a March 2005 survey of U.S. executives taken by KPMG LLP. It ap...

Value Can be as Elusive as the Mythical Gene-in-the-Lantern
Recently, following a visit to my home and the subsequent harvesting of my grapefruit tree, my friend found herself needing g...

An Alliance Jumpstart
In most Smart Marketing Alliances you will either be the provider of a product/service or the provider of sales/distribution capabilities. Either of the two n...

Alliance development and implementation can be as simple as A, B, C—well, actually A to G. I’m sure you can handle the extra letters. Follow this easy guide when building your marketing ...

Have you ever implemented an improvement project at your organization that turned out to be ill-imagined, too costly or simply off the mark? Many companies, to their embarrassment, have. As ...

Bound for Savannah , sitting on a transfer boat from a resort island in South Carolina , I cannot help thinking about the resort; beautiful and staffed by nice people. But is that enou...

John F. Kennedy said, "Lofty words cannot construct an alliance or maintain it; only concrete deeds do that." Partnering and alliances are the terms used to describe mutually beneficial rel...

The question that I’d like to pose to you, the corporate executive, “Why are you really at your job; is it really the money—really—or might there be a deeper purpose?” Money is good and...

What an Idea! It was in the 1980s, when I owned a manufacturers representative sales agency that I heard Patricia Fripp talking about this idea in one of her success seminars. I tried the id...

You need your employees to have an emotional ownership in the success of your enterprise, don’t you? In difficult economic times such as America is currently enduring, throwing money wit...

Are you tired of adversarial business relationships draining your energy? Is it time for you to look at a new way of conducting business--one that empowers all to be more productive an...