Marketing Information

We've all had to deal with price increases in one form or another. Similarly, many of us have been faced with a belligerent customer who not only is unwilling to accept your price increase,...

It is no wonder that very few companies enjoy customer loyalty nowadays. Consumers are skeptical of company promises. A “new” product is not really “new.” A great looking item on an info-com...

How many times have you purchased something and then had a question regarding the purchase from the person or company that you made the purchase? When you tried to make the inquiry, you w...

How much do you know about your customers? Do you know what makes them happy? Mad? Restless? Let's face it…you should! Businesses often operate in ignorance of what their customers like or d...

Listen to what your customer means more than just hearing the words they say. For example someone might say: “I want to fit in these pants”, but what they are really saying is, “I need to lo...

When agents claim they didn't earn the sale they thought they deserved, the reason is often because the customer had more trust in another vendor. In order to land most sales your client has...

When earning a sale of any type of you must relate to your customer. A client will be turned off by someone who they cannot relate to. Not only in sales, but with any thing. You don’t genera...

First, let’s define what a CRM is: The term Customer Relationship Management (CRM) software is a system that connects different parts of a company through the thread of customer relationship...

Recently, a company spent $25 million in CRM system's execution. The company has been one of the leading forest-products companies in the world but for the past several years, office pro...

Yes, "What can your customers do for you?" This was the question I posed to several manufacturers and distributors in preparation for a recent seminar titled, Dealing with Vendors. Most ha...

It was at their first-ever vendor summit, hosted by a large holding corporation of about 75 very successful companies. Mr. Big, the CEO, is speaking from the lectern to the audience of sever...

Like the boomerang, getting customers to return, takes skill and practice. Today, your customers want more than just service. They want to be satisfied that they received a great total value...

Do you think your customers appreciate the value of the value-added services you offer? * If you think so, just how valuable are they to your customers?
* What are the real d...

In the mid-1990s, I received a postcard from my local Infinity dealer. The card offered a set of cut crystal and a chance to win a new Infinity if I stopped in during their Grand Opening Sal...

When I first launched my career as a full-time professional speaker it was 1991 and my friends told me that I needed a computer. What I was going to use it for was still a mystery to me? I v...

When are 20 bucks and a store manager’s ego more important than a decade of loyalty from a customer? Never! Little things can be much more costly than one might imagine. I recently had an...

Our most powerful instinct is to avoid customer complaints, but they may be the best thing that happens to your business. Here’s why... Marketing research shows that only 1 out 50 unhapp...

Competition in CRM, driven by globalization and the internet has turned things around. Customers have a variety of choices and most importantly, they have become more knowledgeable and ...

In today's competitive business environment, a successful Customer Relationship Management CRM strategy cannot be implemented by only installing and integrating software packages designed t...

CRM stands for Customer Relationship Management (CRM). It’s hard to find a definitive definition of what CRM means. So I’ll outline the broad meaning and then give some examples. You m...