Marketing Information

No one will buy from you if they do not know of you, your company/products/services. Every sale has its own cycle. Depending on what you are selling, it could be a short cycle of a day or tw...

While I have a sense of what 'an internet broadcasting technology' might be, I don't know or understand its value to me. And that is the heart of the matter: What is the value? There was not...

Prospecting by phone, introductory calling as I prefer, is a communication skill. Like any communication skill it can be learned and it can be improved upon. Had another conversation...

We all know that when it comes to bulk printing, using the offset printing method is the obvious choice. The newspaper publishers, the book publishers and even the advertising professionals ...

Sure, a mascot helps promote a company and actually increases brand name retention. But on paper, especially with letterheads and business cards, you will need more than a mascot to represe...

How well do you know your customers? How do you gauge who's the right target for your products? Before you even think about bulk printing your ads to be distributed, you must first know to w...

No matter what marketing tactics you use to generate and develop leads, nothing is more important than your prospect list. There are seemingly endless options for buying prospect lists – som...

What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without ha...

What fits on one sheet and costs pennies to make? You see them all the time. Flyers are hugely effective, because you can make so many and distribute them all over the marketplace without ha...

What’s the difference between data hygiene and data consolidation? Are analytics the same thing as appends? This handy table of direct marketing terms and trends will give you easy access to...

What is direct mail? Direct mail (or direct marketing) is a highly targeted method of marketing a service or product. In direct mail, communication is sent directly to a prospective consu...

Creating a successful direct marketing program involves clean data records with highly deliverable addresses. Cleaning, enhancing and filling the gaps in your in-house files will mean cost e...

The direct marketing industry places a lot of emphasis on buying and selling lists—but what about creating your own? These five ideas can turn your own experience into a valuable resource li...

Here's a collection of easy steps to follow—and ensure success for your next direct mail campaign. 1. Don't run a direct mail campaign without a clear plan. Make sure you have set meas...

According to a new study by Baltimore-based Vertis Communications, 85% of women ages 25-44 read printed direct mail marketing pieces, despite the influx of electronically generated advertise...

In many ways, the rules of creating a great direct marketing program for your customers is a lot like those for any other project: keep things clean and efficient, keep track of the details ...

Every industry has its own lingo—and direct marketing seems to have a more specific language than most. Make sure you've got your definitions straight for these five key direct marketing con...

There are numerous ways to earn money with your targetedmailing list. Simply having a large mailing list is no guarantee you'll earn money with it, however. The secret to earning money with ...

The following paragraphs summarize the work of opt-in list experts who are completely familiar with all the aspects of opt-in lists. Heed their advice to avoid any opt-in list surprises. ...

Yesterday we discussed the two key elements of List Building. They are quantity and quality. Before I explain how to create a highly responsive opt-in email list, let's first recap th...