Marketing Information

Press Releases is one of those things that can take on a life of its own. The right press release can generate tremendous exposure, opportunity and yes…profits. The real trick to writing a...

You have a newsworthy item to share and a story to tell, but may need a little help to write a professional press release. This quick tutorial is a guide to the basics for writing a professi...

Advertising is dead, however public relations and integrated marketing communications are on the rise. The media is in the business of telling stories, not promoting companies, products or...

In baseball, it’s said that you know an umpire is top-notch when you never notice his presence. If he’s doing his job, he won’t call attention to himself in any way. It’s much the same for ...

Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so s...

There was the classic TV Show and more recently the movie, “Dragnet”. The main character, Sergeant Joe Friday, was known for the quotation, “Just the facts ma’am, just the facts.” He would...

When planning for your Press Release, you decide who would be the most interested in hearing your story as well as where your audience is located. If you are releasing information about a l...

Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and televis...

One of the guidelines for writing an effective Press Release is to write in the third person. You want to avoid “I”, “You”, “We”, “Us” because you are reporting and not having a conversatio...

Your Press Release is ready to go. Now you have to determine what audience would be the most interested in reading or hearing about it. But it is also important to think about where these ...

You have decided to write and distribute a Press Release about your upcoming lecture series that promotes your newly published novel. By following the accepted format established by media o...

You have decided you need to distribute a Press Release to the local newspapers about your upcoming lecture at the neighborhood library. You also think that the listeners at local radio sta...

After two grueling years, you finally finished and self published your book. How will anyone find out about it? Your volunteer organization needs more volunteers to attend the annual b...

How do newspapers, magazines, television and radio stations get their news? How can they possibly know about Silicon Valley’s latest product; the promotion of Bob Smith at the Acme Company; ...

Press releases are one of the most cost-effective ways to get promotion for your online business. Many entrepreneurs ignore this type of promotion because they don't know how to write a pres...

One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you're trying to sell them something? However, there are f...

People often ask me how I managed to get a major newspaper like The New York Times to write my story. My response is, "Nineteen years of growing a successful business." You have to lay the g...

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels...

Tie your book, product or service to a holiday and you can exponentially increase your chances for free publicity from print and broadcast outlets. That’s what Willie Ripple learned when ...

When my friend Dana Burke heard a disc jockey on a Milwaukee radio station complaining that he had hurt his neck that morning, she called him and offered him a free massage—courtesy of her c...