Marketing Information

Seminars, workshops, boot camps and other educational programming is very popular, with the public and with savvy entrepreneurs. We're in an age where information is the ultimate commodity:...

Teleseminars are a great way to prospect, sell, stay in touch with current customers and clients, build your list, and so much more. Here are just some of the ways you can use teleseminars t...

Are you an Internet entrepreneur ready to put on your first seminar? If so, congratulations! A seminar is a giant leap into Internet business success. Whether this is your first or hundre...

Continual improvement is a goal for many exhibitors. Knowing that tradeshows can play an integral role in a company’s marketing campaign, they’re committed to doing the best job they can th...

1. Do:
Research a show carefully before you decide to exhibit. Does this show attract a large number of people from your target audience? Tradeshow participation takes a lot of time, ...

You couldn’t contain your excitement and eagerly reserved exhibit space at the upcoming regional trade show. I know what you were thinking…”The traffic at this show will be fantastic and I’l...

Never underestimate the importance of your trade show booth staff.
They are your front line ambassadors and the critical links to your overall trade show success. It makes sense that if...

In the past, trade shows have always provided a forum to display the new products and advancements of a particular industry. New trends and innovations are usually the center of the event, a...

To be competitive today, trade show exhibitors not only need to grab attention to their trade show displays inside the exhibit hall but also beyond the exhibit floor. More and more, creat...

What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or har...

Let's face it. Participating in a trade show is expensive. There's no doubt about it. When you add up all the expenses associated with trade shows -- including registration fees, display ...

It's the nightmare of every professional who offers group programs. You design a powerful workshop, schedule a date, broadcast your marketing message… and no one registers. Then what? Let...

Look at that throng of people crowding the trade show floor. People come from all over the country to walk these aisles, eager eyes flitting from booth to booth, scanning the exhibits for…wh...

Exhibition stands can be a very effective marketing tool when used correctly. Exhibitions attract many different kinds of people that can help make your product, or company a success. As a r...

If you are getting ready to set up a trade show booth for a show, then you are already being business-savvy and doing the smart thing. Trade shows are one of the best ways to market your pr...

Attending a trade show can be a very effective method of promoting your company and its products. And one of the most effective ways to optimize your trade show display and increase traffic ...

Every month I receive numerous emails from people all over North America asking how I got into the speaking business and how they can too. To respond to these many inquiries I wrote Public S...

It happens more often than you’d ever guess – in fact, it might be happening at the booth right next to yours. Recent surveys of trade show attendees show that the most dissatisfied attende...

It might seem a little backward. After all, why would you want to waste time and energy worrying now about things that won’t happen until the show closes? Doesn’t it seem like putting the ...

From time to time, clients ask how they can keep control of trade show exhibit costs without diluting their exhibit impact. Here are several suggestions to help keep trade show display expe...