This information and more is included in our Press Release Do-It-Yourself Kit What Makes a Press Release Newsworthy The Key Components of a Press Release Guidelines for the Various Types of Media Press Release Templates for Specific Industries Top Newspapers Nationwide - With Contact Information Media Newspaper Associations - With Contact Information

Put Wings on Your Press Release: Media-Savvy Distribution Tips

Press releases are an excellent source of free publicity. But don.t automatically assume that this publicity is actually FREE. In fact, you.ll want to do a thoughtful pitch and thorough follow-up to ensure your story makes it to press.

• Confirm the Editor and Department. This information can be found in the fine print on web sites and in newspapers. You should always be contacting the department that matches the subject matter.

• Contact First, and then Send. Unsolicited mailings rarely get a response. Call the editor or journalist and pitch your story naturally. If there.s interest, that.s when you send your press release package.

• Personalize Your Package.Nothing turns an editor off faster than a mass e-mail with mysterious attachments. All greetings should contain the editor.s name and all attachments clearly labeled. One contact to a mail.

• Be Newsworthy, Not Commercial. A journalist never cares if you.ve launched the greatest new product, service, or web site. They only care if it gives them valuable info for their audience. This is paramount.

• Follow-up, Timely and Politely. Just because you haven.t heard back doesn.t mean they.re not interested. Journalists. lives are hectic; if they.ve shown interest, don.t be afraid to call again.

Remember, the primary goal in distributing your press release package is to make a journalist.s life easier; do that, and they.ll gladly give you a prime audience eager for the services you provide.

For advice, assistance, or full-service management of your press release by PR experts, contact Concept Marketing Group by email at pressrelease@marketingsource.com.